Automatically sorts a series of clickable elements, such as lists or divs, and presents them in the order that maximizes profit for each user at any given time.
Popular use cases
Sorting the menu items in the site's navigation
Rearranging the order of tiles on the home page
The value it delivers
Shortens the path to the desired product and makes the shopping experience more frictionless, since there’s no need to scroll and hunt to find the right information.
How it works
Smart Sort is powered by DataMilk’s ranking models. We maximize expected profit for each session given the user’s browsing history on the site and other available signals, ranging from device and connectivity to UTM source and referrer in addition to taking into account the UX such as original order of items and element design prominence. This creates a unique ranking for each user that’s aware of the UI of the ranked elements.