Smart Sort

Automatically sorts a series of clickable elements, such as lists or divs, and presents them in the order that maximizes profit for each user at any given time.

Popular use cases

Sorting the menu items in the site's navigation

Shop All
New arrivals
Online exclusives
classics
supersoft
wedding shop
as seen on
movement
sale
tops

Rearranging the order of tiles on the home page

The value it delivers

Shortens the path to the desired product and makes the shopping experience more frictionless, since there’s no need to scroll and hunt to find the right information.
Conversion rate
AOV
Profit

How it works

Smart Sort is powered by DataMilk’s ranking models. We maximize expected profit for each session given the user’s browsing history on the site and other available signals, ranging from device and connectivity to UTM source and referrer in addition to taking into account the UX such as original order of items and element design prominence. This creates a unique ranking for each user that’s aware of the UI of the ranked elements.
User A
User B

Make your user experience smarter today

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