When we read about e-commerce engagement, often the focus is on recommending the right product. But isn’t it actually much simpler than that? Engagement is about keeping someone’s attention. No matter whether they’re looking for the right product, or (more often) just looking for entertainment, discovery, and distraction.
That’s why to engage users, you have to understand attention—like being able to pinpoint the exact moment when someone is getting bored. Read UX tips for better engagement from DataMilk’s Lead Designer, Alexander Kalashnikov, over at Tech Bullion.