Why E-Commerce Has to Go Beyond Product Recs

UX is now the #1 arena where brands are competing to find the best ways to engage users. Product recommendations are usually on the top of everyone’s list. But when you have the same stale product recommendations box at the bottom of every page, are you really engaging the user? Isn’t it time to find more creative ways to get your products in front of users? 

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DataMilk CEO Peter Szalontay was recently featured on Retail Touchpoints to talk about exactly this problem. Check out the article to learn how to replace traditional recs with intent-based predictions that use attention data:

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