Making customers jump through hoops to make a purchase is never a good thing. In e-commerce, a lot of the friction comes from customers having to make useless clicks to find what they need. Extra clicks are even more likely to drive away your mobile customers.
It turns out, businesses can eliminate these costs just by streamlining their UX so that users need fewer clicks to achieve their goals. DataMilk CEO Peter Szalontay explains more in an article for InsightsSuccess:
[$fs-scrolldisable-element=disable][.post-popup-link] How Much Money Are You Losing to Extra Clicks? [.post-popup-link][$fs-scrolldisable-element]