DataMilk CEO delivers a keynote speech at Paris Retail Week
Last week, nearly 20,000 industry professionals and practitioners converged upon the City of Lights to partake in the annual Paris Retail Week Conference. One of the keynotes was delivered by DataMilk's CEO, Peter Szalontay, where he advised the collective on how brands can best predict their users' next steps in our privacy-first world. It's known that customers and regulators are increasingly pushing back on solutions that use personally identifiable information (PII) and cookies for tracking online. Meanwhile, every app is competing on delivering the most convenient, predictive, and personalized online experience. Throw in a recession and rising cost-per-clicks for advertising, and you have a recipe for despair—it seems impossible for e-commerce teams today to deliver on growth targets.
Fortunately, there is a solution. During the discussion, Peter described how attention data is the new “data gold” for e-commerce, because it’s privacy-first (no PII) and still lets brands predict their users' next step. He defined attention data and explained how it can be used to identify behavioral patterns and build data-driven predictive features—while users remain completely anonymous. He detailed how attention data can replace PII and let teams enable powerful e-commerce features that maximize profit. For more insight into that presentation and how to leverage your data, sign up for a personal demo below.